Wednesday, April 21, 2010
Blessing's Alive and Radiant Foods - Mega Raweo
While I was crusing the snacks aisle looking for good tasting gluten-free foods to try, I landed immediately on this Raweo(TM) made by Blessing's Alive and Radiant Foods because you can feel the softness of the cookie through the package. Some of the other cookies were hard as bricks and I quickly passed on those. Despite all of the positive reviews of the Pamela's brands, I chose the Raweo because of its relative softness.
Let's face it. The mega sized cookie didn't have much going for it other than the fact that the cookie looked and felt super moist and fresh. Based on the packaging (and yes, let's judge the book by its cover for just a moment), I would assume this is a new venture start up, handmaking foods in a shared kitchen, using a packaging machine with a "As Seen on TV" red logo stamped on the box, and lables fresh off the nearest desk top printer.
I'm not even sure how this product got distribution at Whole Foods. Isn't there some law in the US that you have to include the Nutritional Panel on food products? Well, we can see here that the Office Max Label does not include any nutritional information. It merely states the ingredients on the side of the front label.
The cheap packaging is child's play and there's even a trademark violation on the label. US Trademark rules say that you have to add a "TM" to indicate a trademark. This package says "RM". Major Typo. Additionally, they've modified the trademark of "Raweo" to say "Mega Raweo" in the same font and typeface. You can't modify the trademark since it'd be a violation of your original trademark. Lucky for them, they can just go into Microsoft Word and fix their label template.
Moving onto the taste of the product. This is why gluten-free foods have a bad name, and why people who can eat gluten wouldn't touch this with a 10 foot pole. The coconut is overwhelming and if you have been reading my other posts, you know I don't like coconut. The cookie looks like it should be chocolatey, but the minimal carob doesn't bring anything to the party leading only to disappointment. I don't have much more to say about the taste other than I didn't finish even a third of a cookie that cost me $3.99. That should tell you something when the girl whose nickname growing up was "cookie monster" doesn't even want to take another bite.
I rate this a 3 out of 10. A valiant attempt at making a soft cookie, but it falls flat at the taste. I'll also take a moment to throw a "what the heck?!?" to Whole Foods for stocking this product.
For a chocolate fix, opt for Nature's Divine Brownies. Still the best ready-made sweet treat to date. If you're feeling crafty, try Betty Crocker's cookie and brownie mixes.