Wednesday, April 21, 2010

Blessing's Alive and Radiant Foods - Mega Raweo

What a bust.

While I was crusing the snacks aisle looking for good tasting gluten-free foods to try, I landed immediately on this Raweo(TM) made by Blessing's Alive and Radiant Foods because you can feel the softness of the cookie through the package. Some of the other cookies were hard as bricks and I quickly passed on those.  Despite all of the positive reviews of the Pamela's brands, I chose the Raweo because of its relative softness.

Let's face it. The mega sized cookie didn't have much going for it other than the fact that the cookie looked and felt super moist and fresh.  Based on the packaging (and yes, let's judge the book by its cover for just a moment), I would assume this is a new venture start up, handmaking foods in a shared kitchen, using a packaging machine with a "As Seen on TV" red logo stamped on the box, and lables fresh off the nearest desk top printer.

I'm not even sure how this product got distribution at Whole Foods.  Isn't there some law in the US that you have to include the Nutritional Panel on food products?  Well, we can see here that the Office Max Label does not include any nutritional information.  It merely states the ingredients on the side of the front label.

The cheap packaging is child's play and there's even a trademark violation on the label.  US Trademark rules say that you have to add a "TM" to indicate a trademark.  This package says "RM". Major Typo. Additionally, they've modified the trademark of "Raweo" to say "Mega Raweo" in the same font and typeface.  You can't modify the trademark since it'd be a violation of your original trademark.  Lucky for them, they can just go into Microsoft Word and fix their label template.

Moving onto the taste of the product.  This is why gluten-free foods have a bad name, and why people who can eat gluten wouldn't touch this with a 10 foot pole.  The coconut is overwhelming and if you have been reading my other posts, you know I don't like coconut. The cookie looks like it should be chocolatey, but the minimal carob doesn't bring anything to the party leading only to disappointment.  I don't have much more to say about the taste other than I didn't finish even a third of a cookie that cost me $3.99. That should tell you something when the girl whose nickname growing up was "cookie monster" doesn't even want to take another bite.

I rate this a 3 out of 10. A valiant attempt at making a soft cookie, but it falls flat at the taste.  I'll also take a moment to throw a "what the heck?!?" to Whole Foods for stocking this product.

For a chocolate fix, opt for Nature's Divine Brownies. Still the best ready-made sweet treat to date.  If you're feeling crafty, try Betty Crocker's cookie and brownie mixes

3 oz.
??? Calories


Anonymous said...

I absolutely loved the Raweo cookies.
I've been gluten intolerant for 30 years and they are one of the best cookies I have ever found. My six year old son loves them too. They give you real energy instead of a sugar high because they are raw. Maybe Cindy just doesn't like them because they have coconut in them and she does not like coconut.

Anonymous said...

you should check out the luscious lemon swirl cookies by the same company, they are hard to find, they have cashews, coconut, lemon and honey and they are really delicious, and apparently gluten free, I grabbed them off the counter of a health food store in my old neighborhood and was obsessed, the best price I have found for them is $6 a pack for 7 or 8 cookies, I used to go through several packs a week when I was eating a 70% raw diet. These days I eat everything but every once in a while I order these cookies on-line bc they are sooooo yummy

Anonymous said...

I agree with the last two posts. I just started eating Paleo for the past two weeks and these cookies have really help the sweet tooth for a chubby girl. Definitely try the lemon type,full of flavor! Now I'm on the hunt to find a recipe for both the Chocolate and lemon cookies to make them at home since they are expensive to buy weekly. Hope you try them again with better luck!!!!